The ICA – Building and Promoting the Importance of Cash Across the World

The International Currency Association has a busy year ahead, with the upcoming Global Currency Forum taking place this April, a major study on the social value of cash in the making, an expansion of the Cash Matters social media campaign and, in the most recent development, the arrival of several new members from the minting community.

The Director General, Frane Maroevic – a veteran in communications and public affairs but a newcomer to cash – took up his position in January 2025. One year into the role, Currency News™ spoke to him about his view of the cash industry and its future, and about what the ICA will be focusing on in the coming months and years.

Frane Maroevic speaking at the MAP conference in Istanbul last November.